Obsessed with trivia as I am, I like to think that I have a keen eye for certain off-hand references in films. Christopher Guest's 1996 mockumentary Waiting for Guffman has two little background details that I find very amusing, for no reason in particular. I think it is the fact that just as there are no extra words in a poem, there are no extra set pieces on a film. So the decision to insert these aspects was a conscious choice on behalf of Guest (or whoever does his sets.)
The first is an OK Soda machine in the school gym the cast is using for rehearsal. OK Soda was Coca Cola's abortive early-90s attempt to capture the hearts of Generation X and engineered by the same brilliant minds responsible for the New Coke fiasco. OK Soda attempted to play to their disaffection with an disaffected but anti-bleak ad campaign (“OK Soda does not subscribe to any religion, or endorse any political party, or do anything other than feel OK.”) and featured a self-consciously minimalist design; it resembled a cross between pop art and the Brand-X “BEER” cans in Repo Man.
The second is the copy of Waiting for Godot, in reference to the film's title, under Corky's drink on the lefthand side. Incidentally, the only reason I recognized it is because it is the same printing as the one I found in my grandmother's house when I was fifteen. I've yet to see that cover appear anywhere else but that bookshelf and this film.
Oh, and the post title comes from one of my favorite visual gags of all time: