This is Mt. Sims, previously known as Mount Sims, and the project of Berlin-based American DJ Matthew Sims. Back in the early 2000s he was on the forefront of the electroclash scene. Now music is pretty close to darkwave now, with some post-punk influences that you can hear in the guitar and synth. He's even collaborating with The Knife
Back in the 1990s, though, Matthew (then Matt) Sims was the lead singer of Sublime/311-lite band Citizen King, who had their one big hit with “Better Days (And The Bottom Drops Out)”. For some reason, he's attempting to shrug off his past careerclearly self-penned Wikipedia page doesn't mention a word of it. The video is pure late 1990s – it's even got grey aliens, a UFO and kid with gelled-up spikes:
Matthew Sims' transformation isn't nearly as distinct as the individual in the following video. Try and figure out who this 1991 Billboard-reaching rapper is:
Yeah, that's Justin Warfield of Joy Division-cribbers and emo-kid favorites She Wants Revenge. How's that for a makeover? And speaking of lost 90s acts, that is, in fact, Shirley Manson.