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	<title>Come On, Let&#039;s Go. &#187; ok soda</title>
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	<description>Voyages of a Culture Cosmonaut</description>
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		<title>Remains Of The Day Lunchbox</title>
		<link>http://www.griph.net/2010/07/remains-of-the-day-lunchbox/</link>
		<comments>http://www.griph.net/2010/07/remains-of-the-day-lunchbox/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 01:26:50 +0000</pubDate>
		<dc:creator>griph</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Christopher Guest]]></category>
		<category><![CDATA[ok soda]]></category>
		<category><![CDATA[waiting for godot]]></category>
		<category><![CDATA[waiting for guffman]]></category>

		<guid isPermaLink="false">http://www.griph.net/?p=10251</guid>
		<description><![CDATA[Obsessed with trivia as I am, I like to think that I have a keen eye for certain off-hand references in films. Christopher Guest's 1996 mockumentary Waiting for Guffman has two little background details that I find very amusing, for no reason in particular. I think it is the fact that just as there are [...]

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Related posts:<ol><li><a href='http://www.griph.net/2010/02/never-did-no-wanderin/' rel='bookmark' title='Permanent Link: Never Did No Wanderin&#8217;'>Never Did No Wanderin&#8217;</a></li>
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			<content:encoded><![CDATA[<p>Obsessed with trivia as I am, I like to think that I have a keen eye for certain off-hand references in films. Christopher Guest's 1996 mockumentary <i>Waiting for Guffman</i> has two little background details that I find very amusing, for no reason in particular. I think it is the fact that just as there are no extra words in a poem, there are no extra set pieces on a film. So the decision to insert these aspects was a conscious choice on behalf of Guest (or whoever does his sets.)</p>
<p><img src = http://www.griph.net/bp/oksoda.png></p>
<p>The first is an <a href = http://en.wikipedia.org/wiki/OK_Soda>OK Soda</a> machine in the school gym the cast is using for rehearsal. OK Soda was Coca Cola's abortive early-90s attempt to capture the hearts of Generation X and engineered by the same brilliant minds responsible for the New Coke fiasco. OK Soda attempted to play to their disaffection with an disaffected but anti-bleak ad campaign (“OK Soda does not subscribe to any religion, or endorse any political party, or do anything other than feel OK.”) and featured a self-consciously minimalist design; it resembled a cross between pop art and the Brand-X “BEER” cans in <i>Repo Man</i>.</p>
<p><img src = http://www.griph.net/bp/godot.png></p>
<p>The second is the copy of <i>Waiting for Godot</i>, in reference to the film's title, under Corky's drink on the lefthand side. Incidentally, the only reason I recognized it is because it is the same printing as the one I found in my grandmother's house when I was fifteen. I've yet to see that cover appear anywhere else but that bookshelf and this film.</p>
<p>Oh, and the post title comes from one of my favorite visual gags of all time:</p>
<p><img src = http://www.griph.net/bp/remains.png></p>


<hr><p>Related posts:<ol><li><a href='http://www.griph.net/2010/02/never-did-no-wanderin/' rel='bookmark' title='Permanent Link: Never Did No Wanderin&#8217;'>Never Did No Wanderin&#8217;</a></li>
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